It's important to freshen up your website

If you have a website it's a good idea to update it often. Even if it is just changing the homepage, that makes a big difference, it freshens up the site and lets people know you are still in business.

You'll notice simple things are done even with your own bank's website. They may not change the whole page around, but they will update a photo every once in awhile, which freshens up the site.

You could easily make a change every season, in the fall add a couple of pumpkins, near the holidays add a wreath, for labor day or memorial day, add a flag. Let people know you are still there and freshen up.