Tuesday, November 6, 2007

Follow up after a sale

One nice way to keep your customers comming back is to follow up on their order.

A quick email thanking them for the order and wishing them well is always appreciated. We thank our customers and tell them to use the product in good health. Nothing nicer than that.

If you don't sell on line, a quick thank you note via snail mail is also very appreciated. It lets your customers and clients know that they are appreciated. Try it.

Thursday, November 1, 2007

Stay in touch

I travel often and sometimes am concerned about running my business. I have a neighbor who is an attorney, she travels more than I do. She once told me, "As long as you answer your phone, people don't care where you are."

She's right. Also, as long as you answer your email people don't care where you are. They just don't want to be ignored. That's the best way to run your business.

With iPhones and Blackberry's and all sorts of wireless computers and networks, it is so easy to run a business well. Gone are the days where you need to put an autoresponder on your email telling people you will be in touch in a week when you get back from vacation.

I am not suggesting you give up your whole holiday to answer emails, but it is a good idea to keep up with them more frequently than not. Keep your customers happy, they will keep coming back.

Wednesday, October 24, 2007

Post your "privacy policy" on your website

Is your privacy policy posted on your website? It should be.

People are concerned about simple things like their email addresses remaining private. Post this on your website. Tell people that their email addresses and all personal information, for that matter, are safe with you.

Post on your website that all of their personal information is only used by you to contact them while doing business and that it will never be used or sold for any other purposes. It's an important thing to do, it eases peoples' minds and allows them to feel safe while doing business with you.

Saturday, October 20, 2007

Want more business? Hand out your business card

Have you given your business card out today? If so, to how many people?

This simple little thing can bring you more business. Be proud, hand your card out every day. Each time you meet someone new, hand them a card. In most cases, people feel proud to accept the card, they feel that you are giving them something special -- all of your personal information -- your name, address, phone number, email address, etc.

In reality you are handing them an advertisement for yourself and your business. Something they will keep.

Try handing out business cards every day. Don't let them sit in the box.

Need cards? Design your own on line here: http://thediscountprinter.clickprint.com

Friday, October 19, 2007

Free advertising on Craigslist

A great place to place free advertising is Craig's list at www.craigslist.org .

Try new products there, see if they draw any interest. It won't cost you anything.

Keep in mind that placing one ad per day in any category is the way to go. Doing more than that will be considered spamming and is not a good thing.

Choose your product or service (I have a friend who does pet sitting and does incredibly well on Craigs's list), choose your city and place your ad. The results should come pouring in.

Wednesday, October 10, 2007

Calendars are the most economical form of advertising

One of the best ways to have your advertising seen 365 days a year is by using calendar advertising.

Calendar advertising has been common for over 100 years. It works and that's why it's still around.Look around your office or home, you probably have at least one calendar from your church, pharmacy, accountant, etc. This low cost yearly gift is appreciated by everyone, it is used by everyone and your own advertising message and name are prominent to anyone who sees the calendar.

Calendars come in many styles -- wall, desk, magnetic, even daily planners and journal-styles. They are very economical, basically costing you pennies a day to have your message blasted to anyone who looks at the calendar, plus the good will for giving out this wonderful gift will come back to you in business.

Check out the whole 2008 calendar line. Add your logo, name, address, slogan, whatever you want at no additional cost. Shipping is free, too. You can't beat this! Check 'em out here.

Wednesday, October 3, 2007

Greeting cards make great little gifts

We are in the promotional items business, so of course we think the best way to thank your clients and customers is with little branded gifts. But what if your budget won't allow for this?

How about greeting cards?

Birthday cards, Thanksgiving cards, Holiday cards, even Thank You and Congratulations cards are a great way to keep your name in front of your clients. Cards may be purchased in bulk and used throughout the year for various things.

We have a great line here at Holiday and Greeting cards and Everyday Greeting Cards.