Wednesday, August 1, 2007

Fax signatures increase sales

A great way to advertise specials and up-sell are fax signatures.

Just like email signatures they can bring in more business.

Basically, all you do is put a tag line or two at the bottom of all your fax cover sheets. Type it in a fancy or odd typeface, something that will stand out, Comic Sans is good for this.

If you sell realty, you can have one line that says: "Interest rates dropped again today, call us for more info."

For a toy store: "Our new line of Sesame Street toys is now in."

For a business website: "Did you see our new collection of eBooks and selling tips?"

Just tag this at the very bottom of the fax cover sheet.

Each time you fax someone a mini advertisement is going out with your transmission.

Caution: Use this only for legitimate fax trasmissions. Don't start faxing everyone you know. Just use it in your normal day-to-day fax correspondence.

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