Business tip

Adding daily specials as part of your email signature works.

If you are a realtor and have a new real estate listing, add a line about it to the bottom of the email. If you sell toys, put in a line about your new Sesame Street line or whatever, if you are a doctor, you can even put in a line about flu shots being in stock.

Change your email signature up often. Keep it fresh. People do read them.