Winning marketing from Citibank part 3
Become PR Savvy. Getting your business mentioned in the media is a great way to build awareness and reach new customers. You don’t need an expensive public relations agency to create buzz about your business.
The first key to successful grassroots PR is understanding your target audience. Research the publications that they read, the websites they visit and the TV programs they watch. Don’t spend all your time trying to get into The Wall Street Journal if your customers are reading The Main Street Gazette.
Develop a target list of media outlets and take the time to get to know them.The best way to get media coverage is to understand the types of stories that are most relevant with consumers. Then find a way to link your business to them.
Just remember that journalists are busy people. When you send out a press release or call a reporter with a story idea, make sure your message is clear and concise. You’ll have to grab their attention immediately and demonstrate why that particular journalist’s readers will care about your information.
Don’t be discouraged if you don’t get results right away. Effective PR requires persistence. Continue to develop relationships with your targeted media outlets and fine-tune your ideas. Eventually, you’re bound to find a hook that works. The resulting positive press will be well worth the time spent on your PR efforts.
These strategies will help you quickly build a strong marketing foundation for your business.
The first key to successful grassroots PR is understanding your target audience. Research the publications that they read, the websites they visit and the TV programs they watch. Don’t spend all your time trying to get into The Wall Street Journal if your customers are reading The Main Street Gazette.
Develop a target list of media outlets and take the time to get to know them.The best way to get media coverage is to understand the types of stories that are most relevant with consumers. Then find a way to link your business to them.
Just remember that journalists are busy people. When you send out a press release or call a reporter with a story idea, make sure your message is clear and concise. You’ll have to grab their attention immediately and demonstrate why that particular journalist’s readers will care about your information.
Don’t be discouraged if you don’t get results right away. Effective PR requires persistence. Continue to develop relationships with your targeted media outlets and fine-tune your ideas. Eventually, you’re bound to find a hook that works. The resulting positive press will be well worth the time spent on your PR efforts.
These strategies will help you quickly build a strong marketing foundation for your business.
posted by Tom Falco at 7:45 AM
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