Are negative phrases hurting your business?

By Tom Falco (c) 2007

Don't use negative words or put negative thoughts out into the universe if you want your customers to buy from you.

For instance, don't use phrases like, "Don't Delay!" because just the fact that you use the words "don't" and "delay", you are subconsciously putting that into the universe and into your potential customers' minds.

Use phrases like "Buy Now!" There is nothing negative about that phrase.

Always use upbeat words in marketing and advertising. Put happy and good thoughts out there, keep away from the negative.

Wrong phrases are:
"No risk guarantee" (the word "risk" should be avoided)
"Don't worry" (people will worry)
"No waiting period" ("No" and "Waiting" are bad)

Phrases to use:
"Guaranteed!"
"Order Today!"
"Free"
"Special Offer"

Get the idea? Do not use negative phrases ever.